Job Description
We are seeking a highly motivated and skilled Digital Marketer to join our team. The ideal candidate will possess a blend of creative and analytical talents, with a passion for transforming brands through digital narratives. You will be responsible for developing, implementing, and managing marketing campaigns that promote our clients’ products and services across various digital channels.
Responsibilities
- Communication and Writing:
- Exhibit excellent communication and writing skills in English and Hindi for engaging internal and client interactions via WhatsApp, Teams, Slack, and Email.
- Craft compelling content for LinkedIn, Emails, and other professional platforms.
- Social Media Expertise:
- Manage and grow our presence on platforms such as Instagram, Facebook, LinkedIn, X, Threads, Snapchat, YouTube, Pinterest, and Google My Business.
- Stay abreast of platform algorithms, trends, and effective strategies for audience engagement and growth.
- Platform Proficiency:
- Utilize essential tools like Meta Ads, Google Ads, GA4, Webmaster Tools, Ahrefs, LinkedIn Ads & Sales Navigator, and Apollo proficiently.
- Familiarity with optional tools like Moz, Semrush, Google Trends, and Canva is advantageous.
- Strategic Planning:
- Conduct comprehensive market and customer research to inform digital strategies.
- Develop and present business strategies, leveraging a basic understanding of UI/UX principles.
- Content and Campaign Management:
- Oversee social media channels, ensuring consistent and impactful brand messaging.
- Generate engaging copy, manage influencer partnerships, and execute SEO strategies.
- Design and implement performance marketing campaigns, focusing on creative content, ad copy, and landing page optimization.
- Analytics and Reporting:
- Monitor campaign performance using analytics tools, deriving insights to optimize strategies.
- Report on the effectiveness of digital initiatives to stakeholders.
- Collaboration and Innovation:
- Work closely with cross-functional teams, agencies, and vendors to deliver integrated digital solutions.
- Continuously explore new digital tools and practices to enhance our service offerings.
