Job Description

• Work closely with the company to create an effective content marketing strategy and editorial plan aligned with business goals.
• Develop and execute content marketing campaigns to increase traffic, engagement, leads, sales, and retention.
• Develop and manage the editorial calendar to form sure deadlines be fulfilled.
• Generate engaging content for thought leaders, websites, social platforms, and marketing collateral. Lead a team of content authors in different languages.
• Ensure consistency of brand name voice, style, and tone across all content. Develop a content strategy that aligns with short- and long-term marketing goals.
• Work with the marketing and elegance teams to plan and develop website content, style, and elegance. Create and publish attractions. Contents. Edit, correct, improve and approve authors’ posts.
• Communicate with content creators to form sure brand consistency. Optimize the content for SEO (no plagiarism).
• Use content management systems to research website traffic and user engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• A piece of writing calendar and make sure the content team is on board. Make sure you comply with the law (e.g. copyright and privacy).
• Still date with developments and come up with new ideas to engage your audience.

Responsibilities

• Conducting in-depth analysis on industry-related topics so as to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and therefore the company website.
• Aiding the promoting team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Writing and sharpening existing content to boost readability.
• Conducting keyword research and exploitation of SEO best practices to extend traffic to the corporate website.
• Making compelling headlines and body copy that may capture the eye of the target audience.
• Characteristic customers’ wants and recommending new content to deal with gaps within the company’s current content