Today, let’s dive into some real talk about content creation and the marketing world. A podcast hosted by Nikhil Kamath, the co-founder of Zerodha – India’s largest stock brokerage company.
The WTF Podcast featured an impressive lineup of guests:
Tanmay Bhat: Co-founder of AIB (All India Bakchod), a leading name in Indian comedy and digital content.
Nuseir Yassin: The brain behind Nas Daily, a global internet phenomenon.
Ranveer Allahbadia: A popular YouTuber and entrepreneur, known for his channel BeerBiceps.
Prajakta Koli: One of India’s leading digital content creators, known for her YouTube channel MostlySane.
Let’s read what Tanmay Bhat thinks about CMOs …
Imagine a young talent who takes an Instagram page from zero to 10,000 followers.
Impressive, right?
Tanmay Bhat thinks so too.
He said, “If I was hiring for marketing and there’s a kid who has grown an Instagram page from 0 to 10k followers, that kid is a killer. Most CMOs would not know where to spend money to make this happen.”
This statement hits hard, doesn’t it?
It shows how traditional marketing wisdom might be lagging behind today’s digital savviness.
The Short-Lived Fame of Content Creation:
Content creation is like a flash in the pan – quick and fleeting. The panelists discussed how it’s not just about being popular now, but what you do with that popularity later.
Your audience, your loyal followers, they’re your real asset. They’re your ticket to a strong distribution network, something every business craves.
Leveraging Your Audience for Business:
Nuseir Yassin from Nas Daily talked about building businesses around your community. He’s doing it with Nas Travels.
Tanmay Bhat, too, is on the same page.
It’s all about using your audience to support your business ideas.
Smart, isn’t it?
What’s Next After Content Creation?
Tanmay Bhat believes that the experience of content creation is a goldmine for marketing careers.
He says it’s all about learning what works and what doesn’t through real-world experience. This hands-on approach is invaluable in the marketing world.
Wrapping Up:
So, what’s our takeaway?
Tanmay Bhat’s point about valuing the practical skill of growing an Instagram audience resonates with our ethos of results-driven marketing. We understand that in the digital realm, real-world achievements often outweigh theoretical knowledge.
Content creation has a transient nature. How we can leverage one’s audience for business growth by creating sustainable content is the main aim.
At Lineo, we are always looking for individuals with hands-on content creation experience, as they bring creativity, audience insight, and adaptability.
