Nowadays Social Media marketing is very important to increase the market value of your brand. Well, SMM is the use of social media platforms to connect with your relevant audience to build your brand, promote your business increase your sales, and increase traffic to the website.
SMM includes publishing great and relevant content, listening to users and following engagements, analyzing results, and running a different type of social advertisement that is good for your business.
Social network all about publishing content and sharing some ideas about their business that is helpful to the website or it increases traffic as well as the chance of a great sale.
The major social media platforms are Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest. There are also social media tools that help to grow your business only.
Who employs Social Media Marketing?
As we know billions of people use Facebook & other social media platforms. Some people promote their brand and some are the customers of a particular brand. Facebook & Instagram allow them to create different types of pages and increase their fan base. Let’s understand who can take leverage of Social Platforms: –
- Brands:- Nearly any kind of brand like food, electronics, or cafes can be promoted through Facebook, turning passive customers into active fans who follow your page for news and promotions and who share with their own friends.
- Local businesses:- Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn a local customer base into a fan base that more commonly visits your store. It is really good for local businesses to start from the bottom to reach high.
- Personalities:- Musicians, celebrities, chefs—anybody who makes their money as many people follow them on social channels.
- Non-profit organizations: – Charities, political groups, and public service campaigns are also available on SM platforms such as Twitter, Instagram, and Facebook.
The Five Pillars of Social Media Marketing:-
- Strategy
- Planning & Publishing
- Engagements
- Report and Analytics
- Advertisement
- Strategy:- Before you publish anything on social media you need to identify a goal. Your goal should be brand and business-focused. Your goal is very important or it helps to identify how social networking is helpful for your business. Some business uses the social networks to increase website traffic or others use SM or brand awareness. Now the question is which platforms to use. Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest are the main SM platform one can use. But nowadays Tic-Tok and Tumbler are also very popular. so when starting pick a suitable platform.
Now the question is what type of content is good? So, the answer is simple. The content that is related to your brand or business or that is good for the audience. So always start with a strategy like what kind of content you are going to share on social sites.
- Planning and Publishing:- If you are doing SMM for your business then start with consistency present on all social media platforms. As we all know more than 3 billion people are active on social networking sites. So if your business is active on social media then it is really good and beneficial for your business. So before posting on social sites first plan about content like what you are going to publish or that is related to the current situation.
- Engagements:- Now as your social engagement grows then conversion about your brand also increases. People were more excited for your next post or next content. People will comment on your post or tag you on their social posts talk about your product or dm you directly. So you need to manage your social media conversations about your brand or the product. You can manually check notifications across all social media platforms, but this is not enough. Instead, you can use social media listening and engagement tools that are available online like buffer tools.
- Analytics:- To know how your social media is performing, and whether you are reaching more public compared to last month you need to analyze it. All SM platforms themselves provide all the information about it. There is a wide range of analysis tools available.
- Advertisement:- Now if you want to grow your social media more then you can take the help of Advertising. Social media ads allow you to reach a wider audience.
Social platforms are so powerful nowadays that you can specify exactly what you want to display in your ad. You can create a target audience or choose an interest, age, and more.
Formats of Social Media Ad:- SM platforms are not just social media but also big companies because in a day many accounts are created on it. They always try to increase users and always come up with different changes in formats that are useful for customers. For example, Facebook allows us to run different types of Ads according to our needs which includes
- Video ad
- Image ads
- Carousel ads
- Collection ad
- Slideshow ads
- Lead generation ad
Start prioritizing your SMM strategy with Lineo
Right SMM strategy helps us to improve site traffic and increase your reach. It helps any business to convert into a personality that your audience can communicate and connect with on a deeper level.
We at Lineo believe that social media is a community for you to express your personality, demonstrate your values, share useful information, and build up those around you. We help you to build a strategy that helps to generate organic traffic and promote your content which helps you to generate quality leads for your business.
Also read article, Social Media Marketing utilization rewarding for the bright future.
