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Iamkhadi

IAMKHADI is a revered non-profit social enterprise and an emerging export start-up, deeply committed to the promotion and marketing of handwoven fabrics and handlooms. Rooted in the rich heritage of Khadi, which symbolized a way of life during India's freedom movement under Mahatma Gandhi, IAMKHADI strives to embody the same spirit of simplicity, patience, and unity. Their work is not just about creating fabric; it's about weaving a narrative of self-sufficiency and empowerment in rural communities. By mapping the entire value chain from farm to fabric, IAMKHADI ensures standardization, efficiency, and timely delivery, thereby revitalizing the handloom industry. Their projects like Craft Revival Program, Weaving Cluster Revival, and Digital MSME initiatives are testament to their dedication to supporting micro-enterprises and grassroots-level organizations, ultimately impacting over 100,000 lives and collaborating with more than 5,000 NGOs and cooperatives.

Iamkhadi Fashion and Clothing Industry project by lineo business technologies

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IAMKHADI stands as a beacon of sustainable and ethical fashion, championing the cause of handwoven textiles. Their commitment to reviving traditional crafts extends beyond mere production; it's about nurturing an ecosystem that supports artisans and micro-entrepreneurs. Through initiatives like the GlobalSpin Trade Conclave and Smart Women project, IAMKHADI not only showcases India's rich textile heritage but also paves the way for the global recognition of eco-friendly handloom products, making a significant social and economic impact.

Fashion and Apparel Industry

IAMKHADI operates in the sustainable fashion and handloom industry, focusing on promoting handwoven textiles and crafts. Their work supports artisan communities, emphasizing ethical production and the revival of traditional techniques, aligning with global eco-friendly trends and contributing significantly to the preservation of cultural heritage in the textile sector.

challenges

  • Competition with Fast Fashion: Handloom and sustainable fashion often struggle to compete with the fast fashion industry, which offers cheaper, mass-produced alternatives. This competition makes it challenging for handloom products, which require more time and resources to produce, to maintain a strong market presence.
  • Supply Chain and Production Challenges: The handloom industry often deals with fragmented and inefficient supply chains. Issues such as inconsistent raw material quality, limited access to modern technology, and logistical challenges in production and distribution can hinder growth and efficiency.
  • Skill Retention and Artisan Welfare: There's a significant challenge in retaining skilled artisans and ensuring their welfare. Many traditional weavers and craftsmen are aging, and younger generations are often less interested in pursuing these crafts, leading to a potential loss of traditional skills and knowledge.
  • Market Access and Consumer Awareness: Gaining access to broader markets, both domestically and internationally, is a significant challenge. Additionally, increasing consumer awareness about the value, uniqueness, and ethical aspects of handloom products is crucial for the industry's growth and sustainability.

Solutions

  • Develop robust online platforms and e-commerce strategies to reach a wider audience. Utilize expertise in website development, SEO, and digital marketing to build and optimize online stores and platforms, making handloom products more accessible to a global audience.
  • Use digital marketing and social media to raise awareness and educate consumers about the value and uniqueness of handloom products. Employ targeted social media campaigns, influencer marketing, and content marketing to tell the story of handloom products, emphasizing their quality, craftsmanship, and ethical production.
  • Integrate modern technology into traditional practices to improve efficiency and production quality. Offer technology consulting services to help handloom businesses adopt new technologies and digital tools for better supply chain management, production tracking, and customer engagement.
  • Conduct thorough market research to understand consumer preferences and trends. Facilitate the creation of networks and platforms where artisans can collaborate with designers and marketers to innovate and reach wider markets.

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Saurav

Chief Business Officer (CBO)
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Saurav Wagh, Chief Business Officer (CBO), Lineo

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